We helped a national housing developer meet a demanding sales target across multiple developments in the South.

The existing approach relied heavily on local press and was no longer delivering at the pace required.

We reset the strategy, making it clear that hitting the target would require a broader, more coordinated media approach and a willingness to move beyond the existing channel mix.

We introduced a multi-channel plan, combining print with radio, online and outdoor, and shifted the focus from promoting individual developments to marketing groups of properties by location.